Tracking the podcast multiplier effect in omnichannel campaigns

Discover how Acast’s new multi-platform methodology measures the multiplier effect of audio, video, and social podcast campaigns to boost brand KPIs.

Learning & Guides

Which Podcast Network Reaches the Most Engaged Listeners?

Learning & Guides

Pre-roll, mid-roll, and post-roll podcast ads: what's the difference?

Learning & Guides

Podcast advertising vs radio advertising: what's the difference?

News & Insights

Clear
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News & Insights

Acast’s Elli Dimitroulakos and Shantae Howell Honored as Top Women in Media and Ad Tech

Acast’s Elli Dimitroulakos and Shantae Howell Honored as Top Women in Media and Ad Tech

News & Insights

Acast Creative Honored with Industry Awards for Branded Content Productions

“Self” podcast by Acast Creative and Self Financial won an Hermes Creative Award and “Roundabout” presented by Acast Creative and State Farm named a finalist in the Brand Creative Awards.

Opinion

Confessions of a Campaign Manager: How to Get the Most Out of Your Podcast Campaign

Lucinda talks through what it takes to be a podcast advertising campaign manager - and tips for success.

News & Insights

When Mixed Messages Are Good: Including Ads And Sponsorships in Campaigns to Improve Performance and Reach New Podcast Listeners

Christiana Brenton breaks down which ad formats help to improve performance when it comes to podcast advertising.

News & Insights

Acast presents the largest hub of premium podcasts available to advertisers in Asia

The Acast Creator Network expands in Asia with firm listening habits in the region confirmed.

Learning & Guides

How to prove the impact of a podcast advertising campaign

Advertisers need to know their campaigns are working - and rightly so. This article takes you through all the ways in which podcast advertising can prove its effectiveness through various measurement techniques.

Inspiration

Marc Maron on how he works with sponsors of his iconic ‘WTF’ podcast

For Acast’s new “How I Work With Brands” series, WTF host Marc Maron and producer Brendan McDonald reveal how they maximize the impact of sponsors’ ad campaigns

Opinion

Not All Audio is Created Equal: Why Media Buyers Should Avoid Bundling Podcasts with Streaming in Programmatic Transactions

Our Automation team breaks down why media buyers should avoid bundling podcast advertising in with streaming.

Inspiration

Naked Wines Leverages Geotargeting to Maximize Campaign Effectiveness with Acast’s Sponsorship+ Offering

Read in detail about how we helped Naked Wines to leverage geo-targeting to create standout effectiveness.

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Editor picks

Check out Acast’s Editors favorites.

News & Insights

Sponsorship+ is now in Acast’s ad platform

Host-read podcast ads drive 95% higher top-funnel lift than standard spots. Sponsorship+ lets any advertiser run them across the Acast network. Start today.

Learning & Guides

The Agency Guide to Podcast Advertising: Growth, Measurement, and Pitching

Expand your agency offerings with podcast advertising. Learn how to pitch clients, target B2B audiences, and prove ROI using pixel-based attribution tools.

Learning & Guides

The Performance Marketing Playbook for Podcast Advertising: Strategy, Formats, and ROI

Drive measurable growth with podcast ads. Learn the test-and-scale strategy, pixel attribution methods, and ad formats to achieve a 4.9x ROAS.

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