Tracking the podcast multiplier effect in omnichannel campaigns

Discover how Acast’s new multi-platform methodology measures the multiplier effect of audio, video, and social podcast campaigns to boost brand KPIs.

Learning & Guides

Which Podcast Network Reaches the Most Engaged Listeners?

Learning & Guides

Pre-roll, mid-roll, and post-roll podcast ads: what's the difference?

Learning & Guides

Podcast advertising vs radio advertising: what's the difference?

News & Insights

Clear
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News & Insights

Podcast Movement 2025: 3 Key Takeaways from Acast in Dallas

A recap of Podcast Movement Dallas 2025.

podcast movement, podcast movement dallas, podcast conference,
News & Insights

Become certified in podcast advertising at Acast Ads Academy

Master podcast advertising with Acast Ads Academy — free, on-demand courses with industry certification to help marketers plan, launch, and optimize high-impact campaigns.

acast ads academy, academy, education, learning material
Inspiration

Podcasts in Colour

Discover how Acast’s Podcasts in Colour connects brands with underrepresented podcast creators and audiences. Support diversity, unlock new reach, and drive real impact.

podcasts in colour, diverse voices
News & Insights

Jameela Jamil Partners With Acast on Bold New Comedy Podcast, ‘Wrong Turns’

Jameela Jamil Partners With Acast on Bold New Comedy Podcast, ‘Wrong Turns’

Jameela Jamil, Wrong Turns, Podcast, Comedy Podcast
News & Insights

Ears on the game: why podcast ads are winning with sports fans

Sports podcast fans are a brand's new MVP. Acast's latest report shows how to reach this loyal, engaged audience that's leaving traditional media behind.

sports podcasts, sports advertising
News & Insights

The video podcast opportunity

How video podcasts boost audience reach, engagement, and ad impact—especially among Gen Z listeners.

simulcast, youtube, video podcasts
News & Insights

Meet your AI-powered podcast media planner: Smart Recommendations

Introducing Smart Recommendations — Acast’s AI-powered podcast media planner. Just describe your audience and get instant, curated podcast sponsorship suggestions.

smart recommendations, ai, targeting, sponsorship
News & Insights

Introducing Talent-Voiced Ads: where trusted voices meet scale

Introducing Talent-Voiced Ads, Acast’s latest ad format that lets advertisers harness the power of familiar and trusted podcast voices in programmatic audio campaigns.

talent-voiced ads, programmatic, ad formats
News & Insights

Meet the Podcaster: Lamestream

The next in our ‘Meet the Podcaster’ series, Acast chats to Osman Faruqi and Scott Mitchell about their new podcast Lamestream.

Lamestream, podcast, Osman Faruqi, Scott Mitchell, Australia, media, journalism, election

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Editor picks

Check out Acast’s Editors favorites.

News & Insights

Sponsorship+ is now in Acast’s ad platform

Host-read podcast ads drive 95% higher top-funnel lift than standard spots. Sponsorship+ lets any advertiser run them across the Acast network. Start today.

Learning & Guides

The Agency Guide to Podcast Advertising: Growth, Measurement, and Pitching

Expand your agency offerings with podcast advertising. Learn how to pitch clients, target B2B audiences, and prove ROI using pixel-based attribution tools.

Learning & Guides

The Performance Marketing Playbook for Podcast Advertising: Strategy, Formats, and ROI

Drive measurable growth with podcast ads. Learn the test-and-scale strategy, pixel attribution methods, and ad formats to achieve a 4.9x ROAS.

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